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- Charles Darwin

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Computer-based Business Simulation Games

Computer-based Business Simulation Games

Why use business simulations?

Computer-based business simulation games create almost real-life business environments combining data, expertise and technology to give participants practical, long-lasting and enjoyable learning that is immediately applicable in their day-to-day jobs.

“The competitive, interactive nature of the strategy game meant that learning was embedded to a much higher degree” – Unilever

Games are delivered in association with Do>Learn>Do, a specialist training company with over 30 man-years of experience in developing and running business simulations for many companies around the world.

Training needs can be met by either: utilising an existing simulation, customising an existing simulation or designing a bespoke simulation from scratch.

Multiple benefits from using business simulation games

Over and above the normal learning of particular skills or knowledge that traditional training offers, business simulation games also enable participants to better understand their customer businesses and other functions within their own business. They also are great for developing interpersonal skills and team working. For these reasons companies are increasingly using them as part of their internal ‘academy’ programmes, thus fast tracking talent within the business.

“This helped to facilitate the development of our high potentials in three ways: Building business understanding, developing cross-functional collaboration and enhancing participants' interpersonal skills” – Rexam

Standard and bespoke business simulation games

Numerous standard games are available, covering all parts of a business, from strategic purchasing, through supply chain management to producing win-win solutions with customers.

Bespoke games can also be provided, which may simply be putting your own data and terminology into one of the standard games or if required producing a fully bespoke game to meet your requirements. One example of a bespoke game was a pub segmentation game produced for a premium drinks manufacturer who wanted to better understand how one of its major customer segments, public houses, operated. Bespoke games have also been produced for companies to investigate what-if scenarios as part of developing company strategy.

Getting the balance right between simplicity and complexity

One of the key design considerations is balancing the complexity of the model with the time available on the course to analyse data and make decisions. If the model is too simple the delegates will quickly run out of things to do and learning opportunities will be lost. If the model is too complex then decisions will be made in haste and the subtleties of the model will be lost. Another design consideration is to ensure that the outputs from the model provide enough information (if correctly analysed) to lead the delegates towards the correct commercial decisions. Finally the simulation has a natural progression in terms of complexity and competition so that the teams playing it are continually challenged and motivated.

The technical bit is all taken care of by us

Although computer based, there is no problem with installation on your own computers and networks. All of the necessary hardware for a training session can be supplied and set up to produce a training environment where each team has its own dedicated laptop connected to a server and printer via a dedicated private network.

Engaging and fun!

Computer-based simulations handle complex data quickly. Decisions and the impacts of those decisions are quickly reflected in the model. Compressed time-lines allow scenarios which would take months in the real-world. People are forced to think, act and participate – there are no hiding places!  Many facets of skill-sets and capabilities are practised – importantly any mistakes made are safe and offer great learning opportunities. Learned knowledge is retained due to the intense, competitive and memorable nature of the games. Engagement is high, often passionate, so application of the lessons learned back on the job is high. As well as learned knowledge and skills, participants also benefit from working together cross-functionally and from sharing ideas, building strong and lasting relationships.

“This training approach has been very successful because simulations are very practical, close to real-life and generate high participant involvement, creating a great learning environment” - NestlĂ©

Implementing a business simulation game for your business

If you'd like to know how business simulation games could be used within your organisation call now on 01908 509088 or fill in our contact form.